According to a new online customer survey by Uber, customer loyalty truly does generate income.

The experts in marketing and customer loyalty produced an insightful whitepaper based on their most recent results to teach businesses as to what consumers love about loyalty.

The professionals revealed that an astounding 93% of shoppers would be more prone to spend more money with a certain brand if it had great customer loyalty schemes. And an mind-boggling 86% of those questioned said that they’d be more likely to visit one retailer over a competitor if there was an invaluable loyalty programme to sign up.

These findings show how essential a loyalty scheme is for customer retention which is fundamental in these difficult economic times. A company will have to pay more cash to draw in a new customer than it does to keep one, so save cash today and maintain your useful consumers for potential success.

Give back to your purchasers in order to stay with your brand and see value. Customers who reap advantages will feel valued and important, and ultimately they will feel like you are going the extra mile to keep them, as if they’re special.

Consumers no longer request the points make prizes model and consumers want to have the feel-good factor. 75% of respondents documented that they want to initiate jealousy amongst themselves and their friends to see who got the best deal and who got exclusive bonuses for being members.

So talk to the experts at Uber today and allow them to advise your business on marketing and loyalty strategies.